Kita hidup di zaman yang serba mudah, dimana kita bisa memesan apapun online dan barang diantar ke rumah kita. Dengan makin banyaknya konsumen yang memilih belanja online dibanding di toko langsung, para produsen beramai-ramai menjual barang mereka di platform online yang mudah dipakai.

Selain meninggalkan toko tradisional, ada beberapa hal yang perlu Anda pertimbangkan saat memindahkan distribusi Anda ke internet.

Memang, saluran distribusi belum banyak berubah, tapi makin banyak konsumen meminta pengantaran yang cepat dan praktis. Amazon dan outlet-outlet belanja online lainnya telah menjadi pilihan sehingga perusahaan harus beradaptasi dengannya. Bahkan industri makanan segar pun sekarang berdiri nama-nama seperti Amazon Fresh dan Blue Apron.

Bagaimana ini mempengaruhi strategi distribusi Anda?

Ada dua jenis saluran distribusi: langsung dan tak langsung. Distribusi langsung adalah penjualan langsung oleh produsen dan konsumen, dan distribusi tak langsung adalah ketika produsen memakai wholesaler ataupun retailer untuk menjual produk mereka.

Ada kelebihan dan kekurangan masing-masing metode tersebut, dan pilihan yang tepat untuk tiap-tiap usaha tergantung tren dan pilihan konsumen.

Distribusi langsung

Dengan distribusi langsung, perusahaan memiliki kendali penuh atas keseluruhan proses konsumen. Mereka mengelola pengalaman konsumen, brand image, dan juga manfaat tambahan dari interaksi langsung dan mempererat hubungan dengan konsumen.

Kendali ini juga memutus pihak perantara, sehingga memangkas biaya-biaya seperti komisi, biaya makelar, dan mengurangi biaya-biaya seperti iklan dan promosi.

Kekurangannya, tanggung jawab dan resikonya lebih besar. Dalam distribusi langsung, perusahaan menanggung 100 persen resiko finansial. Menjual langsung ke konsumen memerlukan dokumentasi dan catatan pajak yang akurat karena mereka akan diaudit.

Biaya awal distribusi langsung juga jauh lebih tinggi tergantung perlu tidaknya membeli truk pengantaran, peralatan, gudang, dan lain lain. Biaya ini biasanya akan balik modal di tengah jalan, tapi modal awalnya besar.

Dalam menjual produk online, penting agar keranjang belanja konsumen menunjukkan perhitungan pajak penjualan yang instan dan akurat, yang harus dimonitor agar sesuai dengan peraturan perpajakan yang berlaku. Harga final juga harus mempertimbangkan pajak daerah. Karena inilah, banyak distributor membeli teknologi untuk mengotomatiskan proses operasi dan finansial untuk mengurangi kekeliruan dan biaya tenaga kerja.

Distribusi tak langsung

Dengan distribusi tak langsung, perusahaan mendapatkan keunggulan kompetitif. Perusahaan mendapat akses ke basis konsumen yang lebih luas tanpa harus mencari sendiri. Ini memberikan mereka lebih banyak waktu untuk fokus ke produk mereka, ke konsumen dan fokus untuk meningkatkan konsumen target mereka.

Biaya awal akan lebih rendah, dan prosesnya akan lebih sederhana untuk distributor. Selain itu, karena pajak penjualan hanya harus dibayar sekali, menjual ke distributor pihak ketiga kemungkinan akan menghasilkan pembebasan pajak penjualan sesuai dengan peraturan pembebasan pajak penjualan lagi.

Dapat mengakses logistik dan perencanaan sistem pihak ketiga memang ada keuntungannya, tapi memakai retailer dan wholesaler juga ada biayanya. Biaya-biaya pihak luar seperti komisi, biaya perantara dan lain-lain dapat mengurangi keuntungan. Selain itu, kebebasan perusahaan untuk menentukan harga akan dibatasi. Perusahaan perlu mempertimbangkan biaya-biaya ini dan membandingkan dengan keuntungan-keuntungannya.

Memilih antara distribusi langsung dan tak langsung tergantung keinginan dan kebutuhan konsumen Anda. Secara umum, konsumen sekarang lebih memilih belanja online dibanding di toko, tapi barang-baran khusus atau mewah biasanya perlu interaksi dan bantuan yang lebih personal.

Di sisi lain, belanja online berarti transparansi yang lebih, dan ini merupakan pertimbangan bagi konsumen yang ingin membandingkan ulasan atau mencari harga terendah. Penelitian oleh Pew Research Center menunjukkan bahwa 40 persen orang dewasa di Amerika selalu memeriksa rating online sebelum membeli produk. Bahkan bila produk akhirnya dibeli lewat distribusi langsung, tetap tidak boleh mengabaikan fakta bahwa konsumen membaca ulasan atas barang yang telah dibeli.

 

607 COMMENTS

  1. Youre so amazing! I do not mean Ive review anything such as this prior to. So wonderful to locate somebody with some initial thoughts on this subject. realy thanks for beginning this up. this website is something that is required on the internet, a person with a little originality. useful job for bringing something brand-new to the internet!

  2. Youre so amazing! I do not mean Ive review anything such as this prior to. So wonderful to locate somebody with some initial thoughts on this subject. realy thanks for beginning this up. this website is something that is required on the internet, a person with a little originality. useful job for bringing something brand-new to the internet!

  3. Youre so amazing! I do not mean Ive review anything such as this prior to. So wonderful to locate somebody with some initial thoughts on this subject. realy thanks for beginning this up. this website is something that is required on the internet, a person with a little originality. useful job for bringing something brand-new to the internet!

  4. Youre so amazing! I do not mean Ive review anything such as this prior to. So wonderful to locate somebody with some initial thoughts on this subject. realy thanks for beginning this up. this website is something that is required on the internet, a person with a little originality. useful job for bringing something brand-new to the internet!

  5. Youre so amazing! I do not mean Ive review anything such as this prior to. So wonderful to locate somebody with some initial thoughts on this subject. realy thanks for beginning this up. this website is something that is required on the internet, a person with a little originality. useful job for bringing something brand-new to the internet!

  6. Youre so amazing! I do not mean Ive review anything such as this prior to. So wonderful to locate somebody with some initial thoughts on this subject. realy thanks for beginning this up. this website is something that is required on the internet, a person with a little originality. useful job for bringing something brand-new to the internet!

  7. Youre so amazing! I do not mean Ive review anything such as this prior to. So wonderful to locate somebody with some initial thoughts on this subject. realy thanks for beginning this up. this website is something that is required on the internet, a person with a little originality. useful job for bringing something brand-new to the internet!

  8. гидра зеркало hydraruzxpnew4af 2 web com – топовая платформа для серых вещей, где можно найти все что душа пожелает. Чтобы ознакомиться с разнообразием магазина, следует произвести вход на Гидра анион.

  9. В том случае если предприниматель задумывается о надвигающихся проблемах, которые не возможно будет преодолеть то в первую очередь его интересует непосредственно субсидиарная ответственность

  10. В том случае если предприниматель задумывается о надвигающихся проблемах, которые не возможно будет преодолеть то в первую очередь его интересует непосредственно субсидиарная ответственность

  11. В том случае если предприниматель задумывается о надвигающихся проблемах, которые не возможно будет преодолеть то в первую очередь его интересует непосредственно субсидиарная ответственность

  12. В том случае если предприниматель задумывается о надвигающихся проблемах, которые не возможно будет преодолеть то в первую очередь его интересует непосредственно субсидиарная ответственность

  13. гидра зеркало hydraruzxpnew4af 2 web com – топовая платформа для серых вещей, где можно найти все что душа пожелает. Чтобы ознакомиться с разнообразием магазина, следует произвести вход на Гидра анион.

  14. гидра зеркало hydraruzxpnew4af 2 web com – топовая платформа для серых вещей, где можно найти все что душа пожелает. Чтобы ознакомиться с разнообразием магазина, следует произвести вход на Гидра анион.

  15. гидра зеркало hydraruzxpnew4af 2 web com – топовая платформа для серых вещей, где можно найти все что душа пожелает. Чтобы ознакомиться с разнообразием магазина, следует произвести вход на Гидра анион.

  16. Youre so amazing! I do not mean Ive review anything such as this prior to. So wonderful to locate somebody with some initial thoughts on this subject. realy thanks for beginning this up. this website is something that is required on the internet, a person with a little originality. useful job for bringing something brand-new to the internet!

  17. Youre so amazing! I do not mean Ive review anything such as this prior to. So wonderful to locate somebody with some initial thoughts on this subject. realy thanks for beginning this up. this website is something that is required on the internet, a person with a little originality. useful job for bringing something brand-new to the internet!

  18. Youre so amazing! I do not mean Ive review anything such as this prior to. So wonderful to locate somebody with some initial thoughts on this subject. realy thanks for beginning this up. this website is something that is required on the internet, a person with a little originality. useful job for bringing something brand-new to the internet!

  19. Youre so amazing! I do not mean Ive review anything such as this prior to. So wonderful to locate somebody with some initial thoughts on this subject. realy thanks for beginning this up. this website is something that is required on the internet, a person with a little originality. useful job for bringing something brand-new to the internet!

  20. Youre so amazing! I do not mean Ive review anything such as this prior to. So wonderful to locate somebody with some initial thoughts on this subject. realy thanks for beginning this up. this website is something that is required on the internet, a person with a little originality. useful job for bringing something brand-new to the internet!

  21. You could definitely see your skills within the article you write.
    The sector hopes for more passionate writers such as you who aren’t afraid
    to say how they believe. Always follow your heart.

  22. Right here is the right webpage for everyone who
    wants to understand this topic. You know a whole lot its almost tough to argue with you (not that I personally will need to…HaHa).
    You certainly put a new spin on a topic which has been written about for
    decades. Great stuff, just wonderful!

  23. Hi there very nice site!! Man .. Beautiful .. Amazing ..
    I’ll bookmark your site and take the feeds also? I am happy to seek out
    numerous useful information here within the submit, we’d like
    develop extra strategies in this regard, thank you for sharing.
    . . . . .

  24. Takipçi Satın Almanın Önemi Takipçi Satın Al İle Güvenli Ve Popüler Hesap
    Yaratma

    takipçi satın al ile her geçen gün kendini geliştiren ve daha
    çok kullanıcısı kitlesine erişen Instagram’ da popüler olmak için kullanılır.
    Hem kişisel hesaplar için hem de firma hesapları için Instagram hesapları son derece önem taşır.

    Instagram üzerinde de insanın kendini gösterebilmesi ya da firma ise satış yapabilmesi
    de takipçi sayısına bağlı olur.
    İnsanlar, güvendikleri hesaplardan alışveriş yapmak ister ve bu güveni de takipçi sayısı oluşturur.
    Takipçi sayısı satın alma günümüzde medyatik kişilerin ve fenomenlerin de tercih ettiği bir
    sistem olur. Bu hizmetin güvenilir sitelerden alınması durumunda alınan takipçiler hesapta kalıcı olur.

  25. hello there and thank you for your info – I have certainly picked up something new from right here.
    I did however expertise several technical issues using this site, as I
    experienced to reload the web site lots of times previous to I could get it to load properly.
    I had been wondering if your web hosting is OK? Not that I’m complaining, but
    sluggish loading instances times will sometimes affect your placement in google and could damage your high quality score if advertising and marketing with
    Adwords. Well I’m adding this RSS to my email and can look out for a lot more of your
    respective fascinating content. Ensure that you update
    this again soon.

  26. Saç Bakımında Dikkat Edilecek Noktalar
    Saç bakımında bazı püf noktalar vardır. Saçlarımızın daha
    sağlıklı uzaması için 2-3 ayda bir uçlarından kestirmeliyiz.
    Saçlarımızı UV ışınlarından ve kuruluktan koruyacak HC
    Şampuan kullanmalı ve saçları 2-3 günde bir ılık su ile yıkamalıyız.

    A,B,C,D,E vitaminlerini bol miktarda tüketmek saç bakımı
    için mutlaka gereklidir. Hepsini bir anda tüketemiyorsak şampuan ve yağlı saçlar
    için şampuan seçerken vitamin özelliklerine dikkat ederek derimizin vitaminlerden faydalanmasına izin vermiş oluruz.
    Bunun için size önerimiz, Yoğun Vitamin Destekli HC
    Saç Kremi olacaktır.

    Özellikle kışın saç derimiz kuruyup, saçlarımızın nem oranını düşürdüğü için saç bakım
    kremi kullanmalı, nem oranını dengede tutarak sağlıklı saçlara sahip olmalıyız.

    Duş sonrası ince ve pamuklu havlu tercih etmelisiniz. Uyumadan önce mutlaka saçınızı taramalı
    ve örerek uyumalısınız.

    Aşırı kıvırcık saç yapısına sahipseniz saçınızı duşta saç bakım kremi
    ile taramalısınız. Ama mümkünse duşa girmeden önce tarağınıza yumuşatıcı krem sıkarak taramalısınız.
    Havlu ile hızlıca kurutmak yerine daha narin davranmalısınız.
    Doğal kurumasına izin vermeli, fön makinesi
    kullanmamalısınız.

    En iyi leke kremi üreticisi olan hc nin leke karşıtı kremine bu
    linkten ulaşabilirsiniz

    Saç Bakım

  27. Please let me know if you’re looking for a writer for
    your site. You have some really good articles and I believe I would
    be a good asset. If you ever want to take some of the load off, I’d absolutely
    love to write some articles for your blog in exchange for a link back to mine.

    Please shoot me an e-mail if interested.
    Thank you!

  28. I just like the valuable info you supply in your articles.

    I will bookmark your blog and check once more right here regularly.

    I am fairly certain I’ll learn plenty of new stuff right here!
    Good luck for the following!

  29. After looking at a handful of the blog articles on your
    web page, I really like your way of blogging.
    I saved as a favorite it to my bookmark site list and will be checking back in the near
    future. Please check out my web site too and tell me what you think.

  30. Good day! Do you know if they make any plugins to assist
    with Search Engine Optimization? I’m trying to get
    my blog to rank for some targeted keywords but I’m not seeing very good
    success. If you know of any please share. Kudos!

  31. hello!,I like your writing so a lot! proportion we keep in touch more approximately your article on AOL?
    I require a specialist on this house to solve my problem.
    May be that is you! Looking ahead to look you.

  32. Hello there, I found your web site by means of Google whilst looking for a similar topic, your website came up,
    it seems to be great. I’ve bookmarked it in my google bookmarks.

    Hi there, just became alert to your blog thru Google, and located that it’s truly
    informative. I am going to be careful for brussels. I’ll be grateful for
    those who proceed this in future. Lots of other people
    will likely be benefited from your writing.
    Cheers!

  33. HC Pigment-Control’ün cilt lekelerine karşı hızlı ve güçlü etkisi, Kuzey Kanada Bozkırları’na özgü bir tarla bitkisi olan Rumeks’ten (Tyrostat™), tabiatın yeniden canlandırma mucizesi olan Yeniden Diriliş Bitkisi’ne kadar birçok doğal ve saf aktif bileşene dayalıdır.
    Tüm bu aktif bileşenlerin, lekeler ve cilt yaşlanması üzerindeki
    etkileri in-vivo testler ve klinik laboratuvar çalışmalarıyla kanıtlanmıştır.

    Tüm cilt tiplerinde, leke problemlerini giderme ve önlemede,
    cilt tonu eşitsizliğinde, cilt aydınlatmasında,
    nem ihtiyacı olan ciltlerde güvenle kullanılabilir.

    https://rebrand.ly/hclekekremi

  34. Tiktok izlenme Satın Al

    Türkiye ve dünyada bir anda yıldızı parlayan tiktok video izlenme uygulaması çok
    kısa
    sürede şüphesiz en çok izlenen video uygulaması arasına giriş
    yaptı
    bir çok kişi bu video izlenme sitesi üzerinden para kazanmaya
    başlayarak
    birbirinden çeşitli videolar yayınlamışlardır. Sizde
    bu tür video yayınlayarak
    bütçenize katkıda bulunmasını dilerseniz videolarınızın keşfete
    düşmesi gereklidir.

    Keşfet için https://bit.do/tiktokizlenme

  35. Appreciating the dedication you put into your site and detailed information you present.
    It’s great to come across a blog every once in a while that isn’t the same outdated rehashed information. Fantastic read!
    I’ve bookmarked your site and I’m adding your RSS feeds to
    my Google account.

LEAVE A REPLY

Please enter your comment!
Please enter your name here