Oleh Sudjono Indradjenardinata

Jika Alfa Romeo dan Fiat dapat kembali ke pasar AS, maka terdapat kemungkinan bagi Suzuki untuk kembali juga. Saya akan berkata ikutilah langkah-langkah yang diambil Alfa dan Fiat di AS, yaitu membangun brand image. Di Eropa, Fiat adalah sebuah merek ekonomi yang bersaing dengan Volkswagen dan Ford. Ketika ia memasuki pasar Amerika, mereka tahu bahwa penduduk Amerika cenderung lebih menyukai produk Jepang ketika menyangkut mobil ekonomis, maka mereka berusaha untuk tampil berbeda.

Mereka mengiklankan merek tersebut sebagai merek yang stylish dari perusahaan manufaktur Itali dan saya pikir membawa Fiat 500 ke AS adalah sebuah keputusan yang baik karena mobil tersebut sangatlah stylish dan berbeda, bisa dibandingkan dengan Mini Cooper, yang sebenarnya bukan merupakan kompetitor bagi Fiat 500 (karena ukurannya yang lebih besar), namun memiliki ketertarikan yang serupa.

Alfa Romeo memasuki pasar AS dengan model mobil hatchbacknya, yang menurut saya adalah langkah yang tidak tepat, namun pengenalan 8C Competizione (supercar dengan produksi terbatas), juga kedatangan sportscar 4C dan mobil Giulia yang baru-baru ini muncul (di mana versi Qvnya merupakan sedan tercepat di dunia) membuat merek Fiat menjadi dikenal dan lebih konsisten terhadap imejnya yang sporty/penuh gairah.

Merek-merek lain yang dapat saya ambil contohnya adalah Jeep, Mini, dan Subaru. Jeep terkenal dengan penggunaannya dalam kegiatan off roading (karena asal usul mereka), sementara Mini (juga karena asal usul mereka) terkenal dengan gayanya yang stylish dan ditargetkan untuk kaum muda.

Dari contoh-contoh ini, dapat saya simpulkan bahwa model mobil harus konsisten dengan brand image yang berbeda dari Toyota/Honda/Nissan, di mana merek-merek ini telah memiliki reputasi yang cukup besar.

RELATED ARTICLESMORE FROM AUTHOR

2472 COMMENTS

  4. I think that what you typed made a bunch of sense. However, what about
    this? what if you added a little content? I mean, I don’t wish to tell you how
    to run your website, however what if you added a
    title that makes people want more? I mean Jika Anda Membawa Mobil Suzuki Kembali ke
    Amerika Serikat, Apa yang Akan Anda Lakukan sebagai Strategi Pemasaran Anda?

    | Belajar Extra Uang di America is kinda vanilla. You should
    glance at Yahoo’s home page and note how they write post titles to grab people
    to click. You might add a video or a picture
    or two to grab people interested about what you’ve
    got to say. Just my opinion, it might make your posts a little bit more interesting.

    Here is my web-site … mega888 demo id (918kiss-m.com)

  6. Hello my loved one! I want to say that this article is awesome, nice written and include approximately all important infos.

    I’d like to peer extra posts like this .

  7. Pretty great post. I just stumbled upon your blog and wanted to mention that I’ve really loved browsing
    your blog posts. After all I will be subscribing for your
    feed and I’m hoping you write again very soon!

  9. Hi! I understand this is kind of off-topic however I had to ask.
    Does operating a well-established website like yours take
    a large amount of work? I am brand new to operating a blog but I do write in my diary every day.
    I’d like to start a blog so I can share my
    own experience and feelings online. Please let me know
    if you have any ideas or tips for brand new aspiring bloggers.

    Thankyou!

  10. It’s appropriate time to make some plans for the future and it
    is time to be happy. I have read this post and if I could I wish to suggest you few interesting things or suggestions.
    Perhaps you can write next articles referring to this article.
    I desire to read more things about it!

  11. I will right away clutch your rss feed as I can’t to find your email subscription hyperlink or e-newsletter service.
    Do you’ve any? Please allow me understand in order that I may just subscribe.
    Thanks.

  13. I wanted to thank you once more for the amazing
    web page you have built here. It truly is full of useful tips
    for those who are actually interested in that subject, primarily this very
    post. Your all amazingly sweet and also thoughtful of others and also reading your
    site posts is a great delight in my experience. And exactly what a generous present!
    Jeff and I will certainly have enjoyment making use
    of your recommendations in what we have to do next week. Our collection of ideas is a distance long which
    means that your tips will certainly be put to beneficial use.

    Here is my web site; https://bbs.yunweishidai.com/

  15. Great blog! Is your theme custom made or did you download it from somewhere?
    A theme like yours with a few simple adjustements would really make my blog shine.

    Please let me know where you got your theme. Cheers

  17. Hi! I could have sworn I’ve visited this website before but after going through a few of the
    posts I realized it’s new to me. Nonetheless, I’m definitely happy I stumbled upon it and I’ll be
    bookmarking it and checking back frequently!

  18. Hello there! I know this is somewhat off topic but I was wondering if
    you knew where I could locate a captcha plugin for my comment
    form? I’m using the same blog platform as yours and I’m having trouble finding one?
    Thanks a lot!

  19. It is the best time to make a few plans for the long
    run and it’s time to be happy. I’ve learn this post and if I could I desire to counsel you some fascinating issues or advice.
    Maybe you could write subsequent articles referring to this article.

    I want to read even more issues about it!

    Also visit my homepage; websitekan.com

  20. It’s appropriate time to make a few plans for the
    future and it’s time to be happy. I have learn this post and if I may I want to counsel you some
    attention-grabbing things or suggestions. Perhaps you can write subsequent articles relating
    to this article. I desire to learn more issues about
    it!

    my blog chengdian.cc

  21. A lot of thanks for all your valuable work on this blog.

    Gloria takes pleasure in going through internet research and it’s easy to understand why.
    A lot of people know all concerning the powerful method you
    produce invaluable tips on the web site and as well as inspire participation from
    website visitors on this theme and my child has always been discovering a great deal.
    Take advantage of the remaining portion of the
    new year. You have been performing a superb job.

    Here is my page: forum.yawfle.com

  24. Everything is very open with a very clear explanation of the challenges.
    It was really informative. Your website is extremely helpful.
    Thank you for sharing!

    Check out my blog post :: kebe.top

  26. Hello There. Ӏ found your blog uѕing msn. This is a very well written article.
    I will be sure to bookmark it and return to read more of youï½’ useful information. Thanks for the
    poѕt. I wiⅼl certainly comeback.

  29. Right here is the right web site for anyone who hopes to find out
    about this topic. You realize so much its almost tough
    to argue with you (not that I actually would want to?HaHa).
    You definitely put a fresh spin on a subject which has been written about for decades.
    Wonderful stuff, just wonderful!

    Here is my web-site … jigongjianzhu.com

  30. Unquestionably imagine that which you stated.
    Your favourite reason appeared to be at the web the simplest factor to take into
    account of. I say to you, I definitely get irked while people consider concerns
    that they just don’t understand about. You managed to hit the nail upon the highest and defined out the entire thing without having side effect ,
    other folks could take a signal. Will probably be again to
    get more. Thanks

    Here is my web page; http://www.fotosombra.com.br

  32. Hi there! This blog post couldn’t be written much
    better! Reading through this article reminds me of my previous roommate!
    He constantly kept preaching about this. I will send this information to him.
    Fairly certain he will have a good read. Thank you for sharing!

    Here is my blog post Leslee

  33. Thank you so much with regard to giving us an update on this matter on your site.
    Please understand that if a fresh post becomes available or if any adjustments occur about the current submission, I would consider reading a lot more and learning how to make good use
    of those approaches you talk about. Thanks for your time and consideration of other folks by
    making this website available.

    Feel free to visit my web blog – bbs.yunweishidai.com

  35. With havin so much content do you ever run into any problems of plagorism or copyright violation? My blog has a lot of completely unique content I’ve either authored myself or outsourced
    but it appears a lot of it is popping it up all over the internet without my agreement.
    Do you know any methods to help stop content from being stolen? I’d truly appreciate it.

    Check out my page: associazioneingegnerichieti.it

  40. Heya just wanted to give you a brief heads up and
    let you know a few of the pictures aren’t loading correctly.
    I’m not sure why but I think its a linking issue. I’ve tried
    it in two different internet browsers and both
    show the same outcome.

    my website; clubriders.men

  46. Great post. I was checking continuously this weblog and
    I’m inspired! Extremely helpful info particularly the final part 🙂 I take
    care of such info much. I was looking for this particular information for a very lengthy time.
    Thanks and best of luck.

    Also visit my web blog anapa-alrosa.com.ru

  51. It’s the best time to make some plans for the long run and it’s time to
    be happy. I’ve learn this post and if I could I wish to counsel
    you some attention-grabbing things or advice. Perhaps you could write
    subsequent articles referring to this article.
    I desire to read more issues approximately it!

    Look into my site continent.anapa.org

  58. I don’t leave a comment, however after reading through a few of
    the comments on Jika Anda Membawa Mobil Suzuki Kembali ke Amerika Serikat, Apa yang Akan Anda Lakukan sebagai Strategi Pemasaran Anda?
    | Belajar Extra Uang di America. I do have a few questions for you if it’s allright.

    Could it be only me or does it look like a few of these comments
    appear like they are written by brain dead people? 😛 And, if you are writing on additional sites, I’d like to keep up with anything new you have to
    post. Could you make a list of the complete urls of all your
    social pages like your linkedin profile, Facebook page or twitter
    feed?

    my web-site; forum.adm-tolka.ru

  59. Hi! This is kind of off topic but I need some guidance from
    an established blog. Is it very difficult to set up your own blog?

    I’m not very techincal but I can figure things out pretty quick.
    I’m thinking about setting up my own but I’m not sure where to begin. Do you have any tips or suggestions?
    Thanks

    My web site … forum.adm-tolka.ru

  60. I know this if off topic but I’m looking into starting my own blog and was curious what
    all is needed to get set up? I’m assuming having a blog like yours would cost a pretty penny?
    I’m not very internet savvy so I’m not 100% certain. Any suggestions or advice would be greatly appreciated.

    Kudos

    Stop by my webpage: forum.adm-tolka.ru

  125. Good day! This is kind of off topic but I need some advice from an established blog.

    Is it very hard to set up your own blog? I’m not very techincal but I can figure things out pretty fast.

    I’m thinking about creating my own but I’m not sure where to start.
    Do you have any points or suggestions? Thank you

    My blog post: kebe.top

  130. I will right away grasp your rss as I can’t in finding your email subscription hyperlink or e-newsletter service.

    Do you have any? Kindly allow me know so that I could subscribe.
    Thanks.

  133. I seriously love your website.. Great colors & theme. Did you make this amazing site
    yourself? Please reply back as I’m attempting to create
    my very own site and would love to know where you got this from or exactly what the theme is named.
    Kudos!

  136. Thanks for your article on this site. From my own personal experience, there are times when softening up a photograph may possibly provide the photo shooter with a dose of an inspired flare. Oftentimes however, the soft cloud isn’t just what you had at heart and can sometimes spoil an otherwise good picture, especially if you anticipate enlarging it.

  142. I will immediately take hold of your rss as I can’t
    find your e-mail subscription hyperlink or e-newsletter service.
    Do you’ve any? Please let me recognise so that I may just subscribe.
    Thanks.

  148. Hiya, I am really glad I’ve found this info. Nowadays bloggers publish only about gossips and net and this is really irritating. A good blog with interesting content, this is what I need. Thank you for keeping this web-site, I’ll be visiting it. Do you do newsletters? Can’t find it.

  150. It’s the best time to make some plans for the future and it
    is time to be happy. I’ve read this post and if I could I wish to suggest
    you few interesting things or tips. Maybe you could write next articles referring to this article.
    I desire to read more things about it!

  152. Its such as you read my thoughts! You appear to grasp so much approximately this, like you
    wrote the book in it or something. I feel that
    you just could do with some percent to pressure the message house
    a bit, but instead of that, that is excellent blog. A fantastic read.

    I will certainly be back.

  160. I seriously love your blog.. Pleasant colors & theme.
    Did you develop this web site yourself? Please reply back as I’m looking to create my own personal
    site and would love to know where you got this from or exactly what the theme is called.
    Cheers!

  163. It’s the best time to make some plans for the future and it’s time to be happy.

    I’ve learn this publish and if I could I desire to suggest you few
    interesting issues or tips. Maybe you could write next articles referring to this
    article. I wish to read more things about it!

  169. I have been surfing on-line greater than three hours these days, but I by no means
    discovered any fascinating article like yours.
    It’s beautiful worth sufficient for me. In my view, if all webmasters and bloggers made just right content as you probably did, the net shall be
    much more helpful than ever before.

  170. Howdy! I’m at work browsing your blog from my new iphone 4!
    Just wanted to say I love reading through your
    blog and look forward to all your posts! Keep up the outstanding
    work!

  197. You made some good points there. I looked on the internet for
    additional information about the issue and found most people will go
    along with your views on this site.

  198. Howdy would you mind stating which blog platform you’re using?
    I’m planning to start my own blog in the near
    future but I’m having a hard time deciding between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your design seems different then most blogs and
    I’m looking for something unique. P.S My apologies for getting off-topic but
    I had to ask!

  202. I’ll right away grasp your rss as I can not to find your email subscription link
    or newsletter service. Do you have any? Kindly permit me recognize so that I could subscribe.
    Thanks.

  203. I think that everything said made a ton of sense.
    However, what about this? what if you wrote a catchier title?

    I mean, I don’t wish to tell you how to run your website, but what if
    you added a title that makes people want more?
    I mean 2005 Acura Tl Battery Replacement – Rx Meds
    Blog is a little boring. You ought to look at
    Yahoo’s front page and note how they create post headlines to get people to click.
    You might add a related video or a pic or
    two to get readers interested about everything’ve written. Just my opinion, it might make your blog a little livelier.

  204. Howdy! This blog post could not be written any better!
    Going through this post reminds me of my previous roommate!
    He always kept preaching about this. I am going to forward this information to him.
    Pretty sure he’ll have a very good read. Thank you for sharing!

  215. It is appropriate time to make some plans for the future and it is
    time to be happy. I’ve read this post and if I could I wish
    to suggest you some interesting things or advice.

    Perhaps you can write next articles referring to this article.
    I want to read even more things about it!

  216. I will immediately snatch your rss as I can not in finding your email subscription hyperlink or
    newsletter service. Do you’ve any? Kindly allow me understand in order that I may just
    subscribe. Thanks.

  221. I’ve been browsing online more than 4 hours today, yet I never
    found any interesting article like yours. It’s pretty worth enough for me.
    Personally, if all website owners and bloggers made good content as you did, the internet will be
    a lot more useful than ever before.

  223. Hi, I do believe this is a great blog. I stumbledupon it 😉
    I may come back yet again since i have book-marked it. Money and freedom is the greatest way to change, may you be rich and
    continue to help others.

  226. I have been surfing online greater than 3 hours nowadays, but I by no means found any fascinating
    article like yours. It is beautiful price enough for me. Personally, if all
    site owners and bloggers made just right content as you did, the internet will be a lot more useful than ever
    before.

  228. Hello! Someone in my Myspace group shared this website with us so I
    came to take a look. I’m definitely enjoying the information. I’m bookmarking and will be
    tweeting this to my followers! Superb blog and great design and style.

  229. I’m curious to find out what blog platform you’re using?
    I’m experiencing some minor security problems with my latest website and I
    would like to find something more safeguarded.
    Do you have any suggestions?

  271. Attractive part of content. I just stumbled upon your weblog and in accession capital to say
    that I get in fact loved account your weblog posts.
    Anyway I’ll be subscribing to your feeds or even I success you get admission to constantly fast.

  303. Hola! I’ve been reading your blog for a long time now and finally got the courage to go ahead and give you
    a shout out from Dallas Texas! Just wanted to tell you keep up the
    fantastic job!

  312. I really love your website.. Very nice colors
    & theme. Did you make this web site yourself?
    Please reply back as I’m looking to create my own site and want to learn where
    you got this from or just what the theme is called. Thank you!

  318. Have you ever considered about including a little bit more than just your
    articles? I mean, what you say is valuable and all. But think about if you added some great
    graphics or video clips to give your posts more, “pop”!
    Your content is excellent but with pics and clips, this blog could definitely be one of
    the very best in its niche. Wonderful blog!

  325. Howdy, i read your blog occasionally and i own a similar one and i was
    just wondering if you get a lot of spam responses?
    If so how do you reduce it, any plugin or anything you can advise?
    I get so much lately it’s driving me crazy so any help is very much
    appreciated.

  346. It’s appropriate time to make some plans for the future and it’s time
    to be happy. I’ve read this post and if I could I desire to suggest you some interesting things or suggestions.

    Maybe you could write next articles referring to this article.
    I wish to read even more things about it!

  361. I really like what you guys tend to be up too. This sort of clever work and coverage!
    Keep up the very good works guys I’ve included you
    guys to my personal blogroll.

  364. It’s perfect time to make some plans for the longer term and it is time to be happy.
    I’ve learn this publish and if I may just I want to recommend you
    few attention-grabbing things or tips. Perhaps you could write subsequent articles relating to this article.
    I desire to learn more things approximately it!

  368. Howdy would you mind letting me know which web host you’re utilizing?
    I’ve loaded your blog in 3 different internet browsers and I must say this blog loads a lot faster then most.
    Can you suggest a good web hosting provider at a
    honest price? Thanks, I appreciate it!

  371. Hey just wanted to give you a quick heads up. The words in your content seem to be running off the screen in Opera.

    I’m not sure if this is a formatting issue or something to
    do with web browser compatibility but I thought I’d post to let you know.
    The layout look great though! Hope you get the problem resolved
    soon. Kudos

  378. I’ve been surfing on-line more than 3 hours today, but I by no means found
    any fascinating article like yours. It is lovely price sufficient
    for me. Personally, if all website owners and bloggers made just right content as you probably did, the internet will likely be much more useful
    than ever before.

  381. It is the best time to make some plans for the future and it is time to be happy.
    I have read this post and if I could I desire to suggest you
    some interesting things or tips. Maybe you could write next articles referring to
    this article. I desire to read even more things
    about it!

  391. It is the best time to make a few plans for the long run and
    it is time to be happy. I’ve read this publish and if I could I wish to suggest you some fascinating issues or suggestions.
    Perhaps you could write next articles regarding this article.
    I desire to learn even more things about it!

  393. July 30th: An update in the ROBLOX client broke Local Scripts
    that can disguise the in-recreation participant list and likewise, A free model
    which is the old cursor was glitched out and damaged once more, similar to what happened
    to the top bar update.

  409. Thanks for the strategies you are giving on this site. Another thing I would really like to say is getting hold of duplicates of your credit rating in order to check accuracy of each and every detail is one first measures you have to accomplish in credit improvement. You are looking to clear your credit reports from damaging details faults that spoil your credit score.

  410. I have been surfing online more than three hours today, yet I never found any interesting article like yours.
    It’s pretty worth enough for me. In my opinion, if
    all web owners and bloggers made good content as you did, the web will be much more useful than ever before.

  460. I have been surfing on-line more than 3 hours today, but I never found any attention-grabbing article like yours.

    It is beautiful worth enough for me. In my opinion, if all webmasters and bloggers made just right content as you probably did, the internet can be much more useful than ever before.

  465. Woah! I’m really enjoying the template/theme of this blog.
    It’s simple, yet effective. A lot of times it’s difficult to get that “perfect balance” between user friendliness and visual appeal.
    I must say that you’ve done a fantastic job with this.
    Also, the blog loads super fast for me on Safari.
    Excellent Blog!