Dunia digital bukanlah hal baru bagi Shinta W Dhanuwardoyo. Ia telah berkecimpung di dunia IT selama belasan tahun, di mana pada 1996 mendirikan Bubu.com saat dunia internet masih sangat minim peminat. Belum juga popular! Kini era telah berganti, Shinta Bubu, ia akrab disapa, memiliki mimpi kelak bangsa Indonesia tidak jadi pengguna saja, melainkan jadi pemain. Tak hanya di tingkat lokal, melainkan internasional.

Acap mendapat kunjungan apresiasi dari banyak pihak

Alkisah, selepas kuliah di jurusan Arsitektur di University of Oregon, Amerika Serikat, Shinta melanjutkan pendidikannya ke jenjang Master di International Business di Portland State University, AS. Tanpa dinyana, pada masa itulah ia mulai bersentuhan dengan komputer, karena sempat bekerja sebagai graduate assistant di laboratorium komputer kampusnya. “Dari sana saya banyak belajar komputer, dari internet. Berhubung latar belakang saya adalah arsitektur yang salah satu kerjanya adalah mendesain, lantas kenapa tidak mencoba mendesain website.” Tuturnya.

Setelah berkarir di perusahaan konsultan manajemen pada 1995, Shinta memutuskan keluar bekerja pada 1996 bersama temannya mendirikan Bubu.com di Indonesia. Bubu didirikan pada tahun yang sama saat di Indonesia belum banyak yang bermain di dunia digital. Internet pada dasawarsa 1990-an baru dikenal. Dan yang dilakukannya hampir bisa dibilang langka, karena jarang ada yang mendirikan perusahaan berbasis IT kala itu. Tetapi Shinta percaya pada pilihannya, lalu mulai membangun Bubu. Ia memilih menggunakan domain website yang mudah dihapal dan diingat orang. Pilihan nama pun jatuh ke nama anjing kesayangannya, Bubu.

Alasannya sesederhana itu? Ya, sebab nama itu mudah diingat dan mudah spelling-nya. “Kalau dulu domain name panjang dan ejaannya susah, sedangkan Bubu mudah diingat orang,” katanya. Benar saja, sekarang orang-orang lebih mengenal dirinya sebagai Shinta Bubu, ketimbang nama aslinya. “Saya rasa pemberian nama itu berhasil ya. Orang selalu menanyakan nama itu, eh orang-orang malah ingat saya dengan nama BUBU daripada last name saya. He he he.”

Tampilan website www.Bubu.com

Dalam mengembangkan Bubu, Shinta banyak melakukan trial and error, lalu terus mencoba apa pun risikonya. Baginya, jika ingin melakukan perubahan harus dilakukan dengan cepat. “Dibutuhkan jiwa enterpreneur yang kuat. Saat gagal, kita harus cepat bangun kembali dan kreatif, solving problem dan menjadi makanan seorang entrepreneur,” katanya.

Bersama Andreas B, Head of growth in Path

Bubu yang berawal hanya perusahaan web dengan fokus kerja mendesain website, website untuk perusahaan dan segala hal yang berkaitan dengan itu. Seiiring perkembangan zaman, pada 2007 Bubu bertransformasi menjadi perusahaan digital agency atau advertising agensi yang berfokus pada media digital, online media, mobile, sosial media, dan lainnya.

Dalam digital agency, Bubu membuat strategi branding perusahaaan dan melakukan executed. Shinta mencontohkan, misalnya, dalam membuat aplikasi, menjalankan media sosial Bubu akan membantu mengisi konten dari jejaring sosial perusahan tersebut dari Facebook sampai Twitter, “Kita lebih menjadi digital agency dalam dunia digital, dan juga melakukan strategi marketing seperti membuat iklan dalam portal, mobile phone dan kita harus memikirkan di dalam media sosial. Apakah brand atau perusahan ini membutuhkan aplikasi facebook, mobile apps, semua seputar dunia digital.” tutur Shinta.

Tentu, apa yang dilakukan olehnya penuh dengan tantangan. Sebab, dunia digital merupakan dunia yang baru. Di Indonesia sendiri pengguna media sosial cukup aktif dengan jumlah yang fantastis mencapai puluhan juta. Di situlah, kata Shinta, brand atau perusahaan berperan dalam mengelola digital marketing-nya. Perusahaan yang sifatnya multinasional sudah banyak yang peduli tentang keberadaan dan manfaat dari menerapkan fungsi digital agency bagi perusahaannnya jika merujuk pada kenyataan banyaknya pengguna aktif media sosial di Indonesia. Mau tidak mau perusahaan dan branding harus berkecimpung di ranah ini.

SVA Technology Allianc

Bersama Marie Elka Pangestu, mantan Menparekraf

Demi memajukan perkembangan dunia digital di Indonesia, Shinta banyak melakukan mentoring bagi start up dan banyak membantu perusahan berbasis digital yang baru. “Saya mencoba membantu apa yang saya dapatkan selama 18 tahun. Karena itu saya sering diundang sebagai dosen tamu di universitas-universitas,” katanya. “Sejak 2001 Bubu mengadakan Bubu Award sebagai sebuah pentas penghargaan bagi kaum yang berkiprah di dunia digital di Indonesia. Konferensi start up di mana dalam event tersebut diundang para pembicara dari luar negeri, semisal dari Facebook, Amazon, dan Ebay”.

Tahun lalu bersama Sonia Lontoh, Felice Beckman, Alex Beckman di Silicon Valley, Shinta mendirikan organisasi non profit yang dinamakan Silicon Valley Asia Technology Alliance (SVA Technology Alliance). SVA Technology Alliance ini berperan sebagai sumber informasi dan komunikasi untuk pemain teknologi di Amerika Serikat yang tertarik pada pasar Indonesia atau sebaliknya.

Tujuan utamanya adalah untuk mendorong pertumbuhan ekosistem start up teknologi negara kepulauan ini dengan memberikan akses ke mentor yang tepat dan investor dari Silicon Valley. “SVA Technology Alliance ini dibuat untuk membangun jembatan antara teknologi Industri IT dan Silicon Valley. Di situ kami ingin membantu Indonesia belajar dari Silicon Valley dan membawa sesuatu dari sana untuk membantu Indonesia,” kata Shinta.

Dengan Wali Kota Bandung, Ridwan Kamil

“Peluangnya sangat besar asal kita harus belajar dan mau tidak mau menerima bantuan dari luar dan saling bekerja sama. Saya melihat banyak inkubator lokal yang bekerja sama dengan inkubator luar negeri, dan banyak belajar dari luar. Semoga ekosistem dunia teknologi sekarang semakin membaik dan mendorong lebih banyak angel investor yang melakukan investasi kepada perusahaan tech start up yang baru.”

Hanya saja untuk menjamin agar ekosistem itu terus berjalan dengan baik, diperlukan Infrastruktur yang menunjang dan kebijakan pemerintah yang jelas. Shinta masih belum melihat kebijakan untuk e-commerce di Indonesia, sedangkan banyak pemain e-commerce di Indonesia. “Dibutuhkan kebijakan yang jelas bagi kedua belah pihak dari player sampai konsumennya. Kita harus dorong, karena perubahan teknologi di Indonesia begitu cepat. Kita harus beradaptasi dan menciptakan ekosistem yang menguntungkan bagi semua pihak,” katanya.

Mendirikan Start Up Butuh Mental Baja

Bersama pendiri Facebook, Mark Zuckerberg

Berbicara soal prospek dunia digital di Indonesia, Shinta mengatakan sangat menjanjikan karena seperti yang dicontohkan dari pengguna internet yang meningkat, begitu pula pengguna mobile yang sangat besar di Indonesia. Alhasil, market-nya sangat besar dan memiliki potensi yang luar biasa.

Sekarang Shinta melihat banyak anak muda yang berminat terhadap dunia IT. Anak muda yang baru lulus memilih jalan hidupnya menjadi entrepreneur. Tetapi patut dicatat, menjadi tech enterpreneur tidaklah mudah. “Tidak hanya membuat satu program lantas berpuas diri, karena diperlukan dedikasi tinggi dan konsistensi yang militan. Sekarang ini masih tren orang terkadang ikut-ikutan membuat start up dan tidak sampai setahun tutup. Mengapa? Karena mentalnya bukan seorang enterpreneur, wirausahawan. Untuk menjadi seorang entrepreneur, ia harus menyiapkan diri, membuat produk yang betul-betul solving problem dan dibutuhkan masyarakat,” tutur Shinta.

“Kuncinya lebih ke persistensi, tahan uji. Tidak boleh gampang putus asa, karena tidak mudah menjalani bisnis. Berbisnis itu bukan untuk diri sendiri, melainkan juga ke orang lain, inovatis dan kreatif. Selalu belajar, dan stay humble, rendah hati, juga selalu bersyukur. Learning by doing, banyak belajar di sekolah tetapi juga jika tidak turun langsung ke lapangan, percuma. Dan Indonesia jangan hanya menjadi user saja, tetapi saya berharap start up lokal bisa mengglobal. Tidak menjadi user saja, tetapi harus menjadi player. Kalau perlu menjadi tech global player,” pungkas Shinta. (1009)

247 COMMENTS

  1. Execute any of your project by motivated and fraudulent traffic. Any actions on the site of your client – registration, polls, voting, etc. Imitation of user actions. Let’s make a test for free. More than 10 years of experience. Write your questions right now! Telegram: @BestTraffic7 Skype – win.media https://www.media-sfera.fun/en.html

    • Greetings! I understand This can be form of off subject but I had been wondering should you knew the place I could get a captcha plugin for my comment sort? I’m using the exact same weblog System as yours and I’m obtaining complications getting one particular? Thanks a whole lot!

  2. Hey there! Do you know if they make any plugins to assist
    with SEO? I’m trying to get my blog to rank for some targeted keywords
    but I’m not seeing very good results. If you know of any
    please share. Appreciate it!

  3. Hi i am kavin, its my first time to commenting anyplace, when i read this paragraph i thought i
    could also create comment due to this sensible article.

  4. Hey there! I just wanted to ask if you ever have any trouble with hackers? My last blog (wordpress) was hacked and I ended up losing months of hard work due to no backup. Do you have any solutions to protect against hackers?

  5. Thanks a bunch for sharing this with all of us you really recognize what you’re speaking approximately!

    Bookmarked. Please also visit my website =). We can have a hyperlink trade contract among us

  6. With havin so much content and articles do
    you ever run into any issues of plagorism or copyright infringement?
    My site has a lot of exclusive content I’ve either created
    myself or outsourced but it looks like a lot of it is popping it up all over the internet without my permission.
    Do you know any techniques to help reduce content from being ripped off?

    I’d certainly appreciate it.

  7. Heya i’m for the primary time here. I found this board and I find It truly useful & it helped me out much.
    I’m hoping to provide one thing back and aid others such as you
    helped me.

  8. What’s Taking place i am new to this, I stumbled upon this I’ve found It positively helpful and
    it has aided me out loads. I am hoping to contribute & aid other
    customers like its aided me. Good job.

  9. you are in point of fact a excellent webmaster.
    The site loading speed is amazing. It seems that you’re doing any distinctive trick.
    Also, The contents are masterpiece. you have done a excellent task
    in this subject!

  10. You actually make it seem so easy with your presentation but I find this matter to be really something which I think I would never understand. It seems too complicated and very broad for me. I’m looking forward for your next post, I’ll try to get the hang of it!

  11. Hey I know this is off topic but I was wondering if you knew of any
    widgets I could add to my blog that automatically tweet my newest
    twitter updates. I’ve been looking for a plug-in like this for
    quite some time and was hoping maybe you would have some experience
    with something like this. Please let me know if you
    run into anything. I truly enjoy reading your blog and I look forward to your
    new updates. ps4 games https://tinyurl.com/45xtc52b ps4 games

    • Many thanks , I have just been searching for information regarding this subject matter for some time and yours is the best I’ve found out until now. But, what with reference for the summary? Do you think you’re beneficial with regard to the availability?

  12. Hmm it appears like your blog ate my first comment (it was super long) so I guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your blog. I too am an aspiring blog blogger but I’m still new to the whole thing. Do you have any tips for inexperienced blog writers? I’d really appreciate it.

  13. Can I just say what a relief to find someone who actually knows what theyre talking about on the internet. You definitely know how to bring an issue to light and make it important. More people need to read this and understand this side of the story. I cant believe youre not more popular because you definitely have the gift.

  14. An impressive share, I just given this onto a colleague who was doing a little analysis on this. And he in fact bought me breakfast because I found it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to discuss this, I feel strongly about it and love reading more on this topic. If possible, as you become expertise, would you mind updating your blog with more details? It is highly helpful for me. Big thumb up for this blog post!

  15. Can I just say what a relief to find someone who actually knows what theyre talking about on the internet. You definitely know how to bring an issue to light and make it important. More people need to read this and understand this side of the story. I cant believe youre not more popular because you definitely have the gift.

  16. An impressive share, I just given this onto a colleague who was doing a little analysis on this. And he in fact bought me breakfast because I found it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to discuss this, I feel strongly about it and love reading more on this topic. If possible, as you become expertise, would you mind updating your blog with more details? It is highly helpful for me. Big thumb up for this blog post!

  17. There are certainly a lot of details like that to take into consideration. That is a great point to bring up. I offer the thoughts above as general inspiration but clearly there are questions like the one you bring up where the most important thing will be working in honest good faith. I don?t know if best practices have emerged around things like that, but I am sure that your job is clearly identified as a fair game. Both boys and girls feel the impact of just a moment?s pleasure, for the rest of their lives.

  18. I?m impressed, I must say. Really rarely do I encounter a blog that?s both educative and entertaining, and let me tell you, you have hit the nail on the head. Your idea is outstanding; the issue is something that not enough people are speaking intelligently about. I am very happy that I stumbled across this in my search for something relating to this.

  19. There are certainly a lot of details like that to take into consideration. That is a great point to bring up. I offer the thoughts above as general inspiration but clearly there are questions like the one you bring up where the most important thing will be working in honest good faith. I don?t know if best practices have emerged around things like that, but I am sure that your job is clearly identified as a fair game. Both boys and girls feel the impact of just a moment?s pleasure, for the rest of their lives.

  20. I?m impressed, I must say. Really rarely do I encounter a blog that?s both educative and entertaining, and let me tell you, you have hit the nail on the head. Your idea is outstanding; the issue is something that not enough people are speaking intelligently about. I am very happy that I stumbled across this in my search for something relating to this.

  21. hey there and thank you for your information – I have definitely picked up something new from right here. I did however expertise a few technical issues using this web site, since I experienced to reload the web site many times previous to I could get it to load correctly. I had been wondering if your web host is OK? Not that I am complaining, but slow loading instances times will very frequently affect your placement in google and can damage your high-quality score if advertising and marketing with Adwords. Well I am adding this RSS to my email and could look out for much more of your respective exciting content. Ensure that you update this again very soon..

  22. Hi, Neat post. There is a problem along with your
    website in internet explorer, may check this? IE nonetheless is the
    market chief and a huge component of other people will miss your
    great writing due to this problem.

  23. I’m curious to find out what blog platform you have been utilizing?
    I’m experiencing some small security problems with my latest website and I would like to find something more
    risk-free. Do you have any solutions?

  24. Thank you a lot for sharing this with all folks you really recognise
    what you are speaking approximately! Bookmarked. Please
    additionally seek advice from my web site =). We can have a link alternate arrangement between us

LEAVE A REPLY

Please enter your comment!
Please enter your name here